Social strategy
Which platforms earn the effort, what the account is for, and the themes worth being known for — written down, so everyone posts to the same idea.
A presence with purpose. A conversation worth having.
Social strategy, content, short-form video and community care. Make your channels feel like your business — and give people a reason to stay connected.
StrategyContentCommunity
Three places a
conversation starts.
Earn the second second.
Most posts are judged on the first frame. Everything after it only matters if that frame gave someone a reason to stay.
Illustration, not a live result.
A connected approach
to social.
Six parts of the same presence. What you publish, how you answer and what you learn all feed each other.
Content & art direction
Formats, visual direction and templates that let a small team publish consistently without everything looking identical.
Short-form video
Concepts, scripts and edit direction for the formats that carry most of the reach, briefed so they can actually be produced.
Community management
Replies, messages and the recurring questions worth answering publicly, with a tone guide and an escalation path for the rest.
Audience & listening
Who you are talking to, what they already say about your market, and which of it should change the plan.
Measurement & reporting
Reach and engagement read against what the business needed, plus what the comments told you that the numbers couldn’t.
Different businesses.
New possibilities.
Three ways a connected strategy could change the picture.Concept projects · Fictional brands and illustrative results.
ECOMMERCE / Form & Field
From a beautiful product to a brand people find.
A search-led growth concept for a homeware brand. Connecting useful content, product discovery and a simpler path to purchase.
Illustrative results
+68%organic inquiries
2.1×product discovery
B2B SOFTWARE / Northline
Less scattered spend. More meaningful demand.
A connected paid-media concept for a software business. Sharper audience targeting, clearer landing pages and measurement from first click to qualified lead.
Illustrative results
−32%cost per qualified lead
+54%demo requests
MOBILE APPS / Dailyform
Every great habit starts with a first impression.
An app-store growth concept that brings everyday value into focus. New positioning, localized creative and a store page designed to turn interest into installs.
Illustrative results
+41%store-page conversion
3localized markets
Why teams bring
this work to us.
The same six questions, answered three different ways.
| Area | With 1nstat | A typical agency | In-house, alone |
|---|---|---|---|
| Strategy | One point of view, all platforms | A posting schedule | Clear intent, no capacity |
| Content | Built from what you already know | A quota of posts | Whoever has time that week |
| Video | Scripted and briefed to be made | Outsourced or skipped | Depends on one person |
| Community | A response standard and a tone guide | Replies when convenient | Handled between other work |
| Measurement | Read against the business goal | Engagement screenshots | Whatever the platform shows |
| Working with you | A named strategist, open reasoning | An account manager in between | Full context, no hours |
No package.
A scope that fits.
Platforms, audience, production capacity and what you can genuinely sustain decide the shape. This is in every engagement.
- An audit of the accounts and what they are currently doing
- A written strategy: platforms, themes and what each account is for
- A content calendar you and we can both work from
- Post copy and art direction, in a documented tone of voice
- Short-form video concepts and scripts, briefed for production
- A community management approach with response standards
- Reporting that reads engagement against the business goal
- A named strategist and a standing review of what changed
Questions worth
asking first.
Which platforms should we be on?
Usually fewer than you think. We look at where your audience already spends attention, what your team can sustain and what the content actually suits. Two accounts done properly beat five kept barely alive.
Do you create the content or just plan it?
Both are possible. We can write and art-direct everything, hand your team a calendar with briefs, or split it between us. We agree which model applies before the engagement starts.
How often should we post?
Often enough to stay familiar, rarely enough to stay good. The right number depends on the platform and your production capacity, and we would rather you sustain three a week than burn out on daily.
Do you handle replies and messages?
We can. It needs a tone guide, an escalation path for anything sensitive and agreement on what we answer versus what goes to your team. We set that up either way, because unanswered comments cost more than a slow post schedule.
Can you work with our in-house team?
Yes, and it usually works better. Your team has the context and the access; we bring the structure, the direction and an outside view on what is actually landing.
How long before social does anything?
Familiarity builds over months, not weeks. Earlier signals — saves, shares, the kind of comments you start getting — tell you whether the direction is right long before the numbers do.
Do you buy followers or run giveaways for growth?
No. Both inflate a number and damage the account’s reach afterwards, because the new audience never engages. If growth is the goal, paid social is the honest way to buy it, and we would scope that separately.
How do you report on the work?
A regular review of what was published, what earned attention and why, what the comments said, and what we would change next. Reach and engagement are context, not the point.
Who owns the work if we stop?
You do. The accounts, the content, the calendar and the tone guide stay yours, and we hand over the strategy and the reasoning behind it.
LET’S MAKE THE NEXT MOVE.
Have a project
in mind?
Tell us where you want to go. We’ll help you find the right way forward.
A good conversation.
A clear next step.
Share your goals and the challenge in front of you. We’ll review your brief and get back to you about how we can help.