Account strategy & structure
Campaign structure, match types, bidding and the split between what has proven out and what is still being tested.
Attention is a start. Make the next click count.
Paid media across Google, Meta and app acquisition channels. Connect the audience, creative, landing page and measurement around the action your business needs.
AudienceCreativeConversion
Three places your
budget meets people.
Meet the intent already there.
Search shows you people describing the problem in their own words. The work is deciding which of those descriptions are worth paying for.
Illustration, not a live result.
A connected approach
to paid.
Six parts of the same media plan. The audience, the creative and the page after the click decide each other, so they are not scoped apart.
Audience & targeting
Who to reach, who to exclude, and the first-party signals that make a platform’s automation work in your favour rather than against it.
Ad creative & messaging
Copy and concepts built around one clear promise, produced in enough variations to learn something instead of guessing.
Landing pages & conversion
The page after the click, treated as part of the campaign: the message it must match, the friction it must remove, the test worth running next.
Budget & bidding
Where the next unit of spend goes, what it is expected to return, and what we stop doing in order to fund it.
Measurement & attribution
Conversion tracking, offline import where it applies, and reporting that talks about qualified leads rather than form fills.
Attention is only the beginning
The right audience. A relevant promise.
A destination that delivers.
Less scroll.
More intent.
Beyond the click.
We connect media decisions to what happens next: a useful conversation, a considered purchase, a customer worth reaching.
Different businesses.
New possibilities.
Three ways a connected strategy could change the picture.Concept projects · Fictional brands and illustrative results.
ECOMMERCE / Form & Field
From a beautiful product to a brand people find.
A search-led growth concept for a homeware brand. Connecting useful content, product discovery and a simpler path to purchase.
Illustrative results
+68%organic inquiries
2.1×product discovery
B2B SOFTWARE / Northline
Less scattered spend. More meaningful demand.
A connected paid-media concept for a software business. Sharper audience targeting, clearer landing pages and measurement from first click to qualified lead.
Illustrative results
−32%cost per qualified lead
+54%demo requests
MOBILE APPS / Dailyform
Every great habit starts with a first impression.
An app-store growth concept that brings everyday value into focus. New positioning, localized creative and a store page designed to turn interest into installs.
Illustrative results
+41%store-page conversion
3localized markets
The work between the disciplinesCreative instinct.
Creative instinct.
Commercial sense.
Good media decisions happen where the message, the numbers and the business meet.
The idea and the audience.
Campaign specialists and creative partners shape one relevant promise — then test how it lands.
The conversion and its value.
Measurement connects platform signals with sales feedback, margins and the quality of the response.
Why teams bring
this work to us.
The same six questions, answered three different ways.
| Area | With 1nstat | A typical agency | In-house, alone |
|---|---|---|---|
| Strategy | One plan across platforms | A campaign per platform | Clear intent, no capacity |
| Account work | Structure rebuilt around the goal | Settings kept as inherited | Changed between other priorities |
| Creative | Enough variation to learn from | A quota of ad sets | Great, until it pauses |
| Landing pages | Part of the campaign | Out of scope | Waits for the next sprint |
| Measurement | One agreed definition of a conversion | Platform-reported numbers | Whatever analytics captured |
| Working with you | A named strategist, open reasoning | An account manager in between | Full context, no hours |
No package.
A scope that fits.
Market, spend, sales cycle and the platforms that genuinely fit decide the shape. This is in every engagement.
- An account audit and a prioritized plan before any spend changes
- Campaign structure, targeting and bidding built around one goal
- Ad copy and creative concepts, with a testing cadence
- Landing page review and conversion recommendations
- Conversion tracking checked end to end before launch
- A budget plan that says what we stop doing to fund what’s next
- Reporting on qualified outcomes, not platform-reported wins
- A named strategist and a standing review of what changed
Questions worth
asking first.
How much should we spend to start?
It depends on your market’s click costs, your sales cycle and how many conversions a month you need before the data means anything. We work that out from your numbers, and if the budget is too small to learn from we say so — that answer is more useful to you than taking the work.
Who owns the ad accounts?
You do. We work inside your accounts, or set them up in your name if they don’t exist yet. Media spend goes to the platforms from your own billing. If we stop working together, nothing needs to move.
How long before paid media works?
The first weeks are usually about fixing tracking and cutting waste, which can show quickly. Learning what actually converts takes as many conversions as your volume allows — often four to eight weeks before the plan is built on evidence rather than assumption.
Will you run the campaigns we inherited, or rebuild?
We audit first and tell you which. Rebuilding throws away learning history and is not always right. If the structure can be fixed in place, that is usually faster and cheaper than starting over.
Can you work with our existing creative team?
Yes, and it usually works better. We write the briefs, they produce, and we keep enough variations live to tell which idea is actually doing the work.
Do you do the landing pages too?
We can review and recommend, implement directly on most platforms, or build with our web team. We agree which before we start, because a campaign pointed at the wrong page wastes budget quietly.
How do you handle lead quality, not just lead volume?
By getting the outcome back into the platform. Where your CRM allows it we import qualified leads and closed deals, so optimization happens against the thing you care about rather than the form submission.
How do you report on the work?
A regular review that connects spend to qualified leads or revenue, states what changed, what moved and what didn’t, and names the next decision. No dashboard dumps.
What happens if it isn’t working?
We say so, with the evidence, and either change the approach or tell you the channel is wrong for the problem. Recommending that you spend less is sometimes the honest answer.
LET’S MAKE THE NEXT MOVE.
Have a project
in mind?
Tell us where you want to go. We’ll help you find the right way forward.
A good conversation.
A clear next step.
Share your goals and the challenge in front of you. We’ll review your brief and get back to you about how we can help.